With all the new digital tools out there, are SMS marketing solutions still effective? Businesses continue to use text campaigns, but do people even read them anymore? Open rates are high, yet some users find them intrusive. Can SMS still deliver real value compared to email or social media? Is personalization enough to keep people engaged? Are regulations making it harder to use SMS marketing freely? Should small businesses invest in it or explore other channels first? It’s worth asking: is SMS still the best way to reach your audience?